Background

Oxford Cottages has asked Jesse to re-design the Oxford Cottages website. Users visit the Oxford Cottages site for additional pictures and availability information after finding the properties though Homeaway.com. All reservations are set up directly with the owners by either phone or email.

Through our user-centered, business-supporting approach to building web solutions, we will deliver critical definition, structure, and user research to guide Oxford Cottage’s web build team in realizing a new visual

Organizational Goals

Oxford Cottages has identified critical success factors for the website redesign.

• To succeed, the website must:
• Be easily updated by the owners
• Provide users with an excellent description and history of the cottages
• Pictures of the property

Audience

When making decisions about a web site, it is critical to keep in mind the target audiences, especially those audience groupings that rank as primary or secondary in importance. The audience dictates such things as content, navigation style, writing level and tone, visual design, and features and functionality.

Audience Definition

The Oxford Cottages team identified and prioritized the following audience groups:

1. Couples seeking a romantic getaway
2. Families with young children
3. Eco and adventure tourists

Audience Core Tasks and Information Goals

The audiences’ core tasks and information goals fit into four main tasks.

1. Find available reservation dates
2. Reserve a date
3. Find nearby attractions
4. View pictures of the cottages

Conclusion

This document outlines the project goals and objectives; it provides understanding of Oxford Cottage’s:

• Critical success factors
• Organization goals
• Audiences

These findings will inform the creation of the site map and wireframes.