Gestalt Design Principles

UXD Principles and Concepts

This week we did a deep dive into perception, cognition, and motivation. Since my undergraduate degrees are in business, I have never really had any formal education in design. I found reading about the phycology behind design extremely interesting. In Designing with Mind in Mind  I read about the following Gestalt principles.

Proximity: The relative distance between objects in a display affects our perception of whether and how the objects are organized into subgroups.

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Similarity: Objects that look similar appear grouped, all other things being equal.

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Continuity: States that our visual perception is biased to perceive continuous forms rather than disconnected segments.

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Closure: States that our visual system automatically tries to close open figures so that they are perceived as whole objects rather than separate pieces.

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Symmetry: States that we tend to parse complex scenes in a way that reduces the complexity.

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Figure/ground: This principle states that our mind separates the visual field into the figure (the foreground) and ground (the background).

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Common Fate: is related to the Proximity and Similarity principles: Like them it affects whether we perceive objects as grouped. The Common Fate principle states that objects that move together are perceived as grouped or related.

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I believe reading about these principles in-depth will enhance my critical thinking skills and help me make better design decisions in the future.

Sources: Designing with Mind in Mind - Johnson, Kaufmann 2010