Stoke
Nut & Seed Butter
Introduction
The co-founder of Stoke reached out to me about redesigning his website. The current site was built using a standard Shopify template and he wanted to take the site to the next level.
Process
My approach was to first look at their information architecture and to build a site map that matched their existing content.
The website already had great visuals and copy. But they had no existing color pallet or typography standards. The site is a basic e-commerce site and since I was getting paid in nut butter, I decided to go straight into layout and UI Design.
Sample Brand Style Guide
Outcome
Sometimes less is more. The inspiration for this site came from other athlete oriented companies. The simplicity and flat design makes for a modern “fresh” feeling aesthetic.
“Jesse is a brilliant designer. He addresses problems by always thinking of the customer and their experience in the application. His attention to detail and ability to display complex information in a simple manner is outstanding.”
— James Perez, Stoke Co-Founder
Conclusion
Sometimes less is more. In this case I ended up with more Nut Butter than I can eat. The client loved the designs and we will be working with a Front End Developer to implement the designs using a Shopify backend.